It depends. How much does your website say about you?
If you know that couples go away from your website 100% understanding who you are as a photographer…well, then, maybe you don’t. However, I feel that it’s near impossible to fit my personality into the box of a template website, so I decided to go the video route.
From New School Wedding Photographer:
The goal with a Promo Video is to really create something that crystalizes your personality, and gives a sense of who you are as a photographer. I want to clients to really be sure that I’m the right fit, before they even consider meeting with me. It has easily tripled my business, as well as I now have qualified clients coming to my email inbox. What’s funny, is that it has actually decreased the overall volume of inquiries, but greatly increased inquiries from couples that I really truly connect with. I no longer walk away from meetings thinking ‘Eck, I hope they don’t book me’ – and I generally book every couple I ever meet with.
A polished looking, sounding, and properly branded video will do a lot for your business.
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Good advice.